Strategy:

Brand Strategy, UX Strategy

Design:

UI/UX Design, Art Direction

Client:

Aberdeen Extreme Sailing Series

Bringing QR codes to life for a Mall during Great Singapore Sales

For shopaholics in Singapore, the summer months mean one thing… The Great Singapore Sale! In 2013, one of the country’s largest shopping and lifestyle destinations set out to do something different. They wanted to roll out a campaign and contest that wouldn’t just stop at the store — but would extend the shopping buzz onto social media, turning every visit into a share-worthy experience.

 

Bringing QR codes to life for a Mall during Great Singapore Sales