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The Power of User-Generated Content: Harnessing Customer Advocacy in Digital Marketing

In the ever-evolving landscape of digital marketing, user-generated content (UGC) has emerged as a game-changer.  UGC is any form of content, such as videos, images, reviews, and blog posts, created by consumers rather than by brands.  This article elucidates how integrating UGC can amplify the power of customer advocacy and explores the emerging trends of digital marketing in Singapore. The …

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